Propelling Your Business Idea
(Ideation, Validation, and Launch)!
Course begins Wednesday, September 25, 2019:
You have a business idea and are eager to understand whether or not it's viable. Is it a good idea, is there a market for it, how much are potential customers/clients willing to pay for it? What do I need to do to get started and launch? These are all questions that will be explored during the four week online course, Propelling Your Business Idea (Ideation, Validation, and Launch)!
Here are some of the topics we’ll cover:
Developing a value proposition that is easy for your clientele to understand
Defining your brand archetypes and their triggers
Identifying your ideal customer and developing your customer avatar
Identifying appropriate distribution channels for your service or product
Identifying customer relationship types and engagement. How to clarify the type of relationship you'd like to establish with each customer segment. How to capture and grow your client list.
Learn how to generate revenue based on each customer segment and how much they are truly willing to pay
Understanding the vital assets required to make your business model work
Developing partnerships to reduce risk, acquire customers, and optimize your resources
Identify the key activities to launch your business and essentials for your business model
Learn the difference between cost-driven and value-driven cost structures. Overview of business financials what are the essential costs, resources, and expenses
You’ll be invited to a private Facebook group to receive additional support. You’ll receive a workbook with a guide to track your progress and establish milestones.