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Building a Successful Event Planning Business

Course begins Wednesday, September 25, 2019:

You have a passion for event planning and want to start an event planning business.  But you’re not sure how to get started and what are the most important things to keep in mind.  Or you recently launched your event planning business and you feel stuck. Are you spending your time on the most income producing activities?  You want to learn the important processes to have in place before you launch. You want to learn common mistakes to avoid and how to grow your client list.  

Here are some of the topics we’ll cover:

  • Business foundation basics 

  • Building a budget for your business

  • How to attract clients

  • Goal setting

  • Learn the key elements to include in a client proposal

  • Discuss how much to charge clients

  • Building your brand

  • Establishing credibility

  • Creating a winning proposal

You’ll be invited to a private Facebook group to receive additional support.  You’ll receive a workbook with a guide to track your progress and establish milestones.




Kisha Zullo is an entrepreneur and women empowerment leader.  She is a certified meeting professional (CMP) with 24 years of experience in event planning and sales.  She is President of Events of Joy, a full-service event planning company. She is the founder of the Women in Business Summit (WIB Summit), a one-day conference with a mission to develop a community of strong female leaders.  

She has worked with celebrity, corporate, government, non-profit, private clientele as a business owner and in her prior career working for the world’s largest hospitality company.  She is a past president of Meeting Professionals International CT Chapter who has mentored young professionals interested in the event profession. ing field. She volunteers her time to support local causes.  

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