Amy Graver

SEO Optimization Demystified

Every business with a Web site should make Search Engine Optimization — trying to get your site as high up as possible on search engine sites such as Google, Yahoo! and Bing — a part of their growth strategy. This primer will walk through SEO fundamentals – why SEO is vital to businesses growth, how search engines work, keyword research, building links and more. Also included is a handout with valuable SEO takeaway tips that every business should be doing immediately to increase their website effectiveness.

What you’ll learn:

  • Learn how search engines work, what they’re looking for, and why search engine marketing is essential
  • Lessons for designing and developing a site search engines will love
    • What effects ratings? Usability, experience and content discussed
  • Growing your popularity and increasing your links
  • Measuring and tracking results

Amy Graver is the President and Creative Director of Elements, a graphic design and marketing communications firm based in Greater New Haven, Connecticut. Prior to founding Elements over ten years ago, Amy’s work for high-profile accounts including Mercury Marine earned her a reputation as a talented designer. In the years since starting her agency, she has become a nationally recognized leader within the design and marketing community.

Her work has been cited for excellence nationally and internationally, winning numerous awards from the Connecticut Art Directors Club, The Public Relations Society of America, Neenah Paper, Graphic Design USA magazine, and Print international magazine. Amy’s work has also been widely published in graphic design publications, including Package Design magazine and more. In 2007, the influential trade magazine Graphic Design USA named Amy a “Designer to Watch”. In 2006, that same publication published “Let’s Be Green”, an essay Amy penned on environmentally-responsible practices for industry professionals.

Amy is a contributing writer to several publications and regularly gives seminars to various organizations on the power of social media and how to integrate the technology into marketing strategy.

Amy is a founding member and past Vice President of AIGA Connecticut (American Institute of Graphic Arts) and also serves on the Advisory Board of Package Design Magazine.